What is Cryptocurrency?

What is Cryptocurrency?


It’s making major headlines, turning people into millionaires overnight. It’s exciting, it’s volatile, but what is cryptocurrency? Like the internet did thirty years ago, crypto is changing the way we buy, sell and invest worldwide. 

Let’s cut through the technical lingo and break it down. Until recently, currency was controlled only by centralized governments. The US had the dollar, the EU had the Euro, and so on. That’s called a fiat currency. Although there are benefits to government-backed money, there are also downsides, such as inflation and devaluation which is out of the hands of the users, the every day people who depend on what they earn to live. 

In 2009, when an anonymous person, or group of persons, under the alias Satoshi Nakamoto introduced Bitcoin, all that changed. Utilizing blockchain technology, Bitcoin was completely decentralized, with the data kept on user networks, creating a public ledger that is visible and verifiable, but also permanent and unchangeable. Rather than trusting a third party to house centralized servers, essentially giving them the keys to the kingdom and hoping they act ethically, keeping our personal data secure, accurate and accessible, Bitcoin put financial transactions into the hands of the people.

The security in the system lies in its decentralization and transparency. Essentially, a transaction is performed – say someone uses US dollars to buy some Bitcoins – a record of the transaction is created and spread throughout the system, recorded in the database of every node of the network. It is then irreversible and immutable, since changing the record on one node would be immediately identified. This is all done with complex encryption, earning the name, cryptocurrency.


What can I do with cryptocurrency? 


Good question! You can use it like money with anyone that accepts it to pay for goods and services, and it’s even spawning new opportunities for investment and wealth management. As crypto becomes more widespread, there are an increasing number of both online and brick-and-mortar vendors who will accept digital currency as payment. Buy an app on Apple Store, pay for your coffee or fund your college education. While Bitcoin currently remains the most common coin, other digital currencies such as Ethereum, Steem, Litecoin, Lisk, Ripple and Dash are gaining ground.


How do I get started?


It can be overwhelming, for sure. Many get convinced to take the plunge, step onto the diving board, look down into the water, decide it’s too deep and step off again. That’s why an investment vehicle like Acre is the perfect way to dive in. We have hand-selected coins that surpass our intensive investigation and strict criteria for legitimacy, utility, mission, legal standing and more. Our easy investment options make this exciting new asset class accessible, affordable and at your fingertips. 

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Acre is wholly-owned sub-brand of Shuttle Finance, Inc. Digital Asset trading is offered through an account with Acre. Acre is not a member of FINRA or SIPC. Digital Assets  are not stocks and your Digital Asset investments are not protected by either FDIC or SIPC insurance.

Digital Assets are a digital representation of value that functions as a medium of exchange, a unit of account, or a store of value, but it does not have legal tender status. Digital Assets are sometimes exchanged for U.S. dollars or other currencies around the world, but they are not currently backed nor supported by any government or central bank. Their value is completely derived by market forces of supply and demand, and they are more volatile than traditional currencies. Trading in Digital Assets comes with significant risks, including volatile market price swings or flash crashes, market manipulation, and cybersecurity risks. In addition, Digital Asset markets and exchanges are not regulated with the same controls or customer protections available in equity, option, futures, or foreign exchange investing.

Digital Asset trading requires knowledge of Digital Asset markets. In attempting to profit through Digital Asset trading, you must compete with traders worldwide. You should have appropriate knowledge and experience before engaging in substantial Digital Asset trading. Digital Asset trading may not generally be appropriate, particularly with funds drawn from retirement savings, student loans, mortgages, emergency funds, or funds set aside for other purposes. Digital Asset trading can lead to large and immediate financial losses. Under certain market conditions, you may find it difficult or impossible to liquidate a position quickly at a reasonable price. This can occur, for example, when the market for a particular Digital Asset suddenly drops, or if trading is halted due to recent news events, unusual trading activity, or changes in the underlying Digital Asset system. Several federal agencies have also published advisory documents surrounding the risks of virtual currency. For more information see, the CFPB’s Consumer Advisory, the CFTC’s Customer Advisory, the SEC’s Investor Alert, and FINRA’s Investor Alert.

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